Yukon Liquor Corporation



Social Responsibility and Marketing

The Yukon Liquor Corporation is responsible for the purchase, distribution, and sale of liquor products in the Yukon. We want to ensure that our customers are well-educated about how to enjoy our products safely.

Our broad-based social responsibility initiatives are designed to create awareness about responsible drinking practices. We partner with other organizations to develop and deliver a variety of campaigns in support of responsible consumption.

Click on the links below for more information about responsible use and other social responsibility programs:

Mothers Against Drunk Driving (MADD Canada) is a charitable, grassroots organization that is committed to stopping impaired driving and supporting the victims of this violent crime.
Change the conversation
A national education program on impaired driving in Canada.
SCAN SCAN - Safer Communities and Neighbourhoods [244.84 KB ]
The Safer Communities and Neighbourhoods (SCAN) unit supports safer communities by investigating and if necessary, shutting down properties that are regularly used for illegal activities.
Creating an Age-friendly Business in Yukon [767.94 KB ]
‘Responsibly’ campaign ‘Responsibly’ campaign
Developed by the Alberta Gaming and Liquor Commission to encourage a culture of moderation and help reduce alcohol-related harms through education and awareness of responsible consumption.
Need a taxi? Need a taxi? Call #TAXI [1545.49 KB ]
Presented in Association with Yukon Liquor Corporation and MADD.
What’s YOUR Normal?
Series of 3 posters: Metabolic rate of the average drink.; Alcohol affects women and men differently; Low risk alcohol drinking guidelines.
Low risk drinking guidelines brochure - English [1828.86 KB ]
Guidelines to help you decide when, where, why and how to drink.
Low risk drinking guidelines brochure - French [2275.99 KB ]
Guidelines to help you decide when, where, why and how to drink.
Women and Alcohol [718.38 KB ]
Series of articles written by Ann Dowsett Johnston, presented by Alcohol & Drug Services Prevention Team, Health & Social Services, YG. These articles explore why women use alcohol and what factors shape their view of normal drinking.
Hosting an Event image Hosting an Event - English [340.33 KB ]
English - Designed to help you plan for liquor service at your special event, this brochure answers questions relating to liquor service issues.
Hosting an Event French image Hosting an Event - French (Planification de la fête) [2373.64 KB ]
French - Designed to help you plan for liquor service at your special event, this brochure answers questions relating to liquor service issues.
Protect Yourself, Protect Your Drink
Leaving your drink unattended or unwatched for mere seconds can leave you vulnerable to being victimized. Make sure you are aware of defensive strategies you can use to help prevent you and your friends from becoming victims.
Alcohol as we Age [162.01 KB ]
Did you know... alcohol affects us differently as we age? This pamphlet will help you understand what issues seniors needs to be aware of and help you identify whether you or someone you know might be at risk.
Good mix image Entertaining Ideas
Are you planning a party? Great parties don't just happen by chance. They're the results of careful detailed planning. We have compiled a collection of hosting tips, drink recipes and information to help take some of the guesswork and stress out of planning your next great party.
Ride Safe, Ride Sober Ride Safe, Ride Sober
The Yukon Liquor Corporation (YLC) has developed a series of four coasters intended to remind consumers to enjoy their recreational and motor vehicle activities safely and responsibly.
Moosecapades campaign The More You Drink, The Less You Think
The Yukon Liquor Corporation used humor to remind people to drink in moderation with its "Moosecapades" campaign.
Be Prepared to Talk to your Children About Drinking Be Prepared to Talk to your Children About Drinking
The Yukon Liquor Corp. offers a tool to help parents discuss drinking and drinking-related issues with their children. This publication is particularly helpful for parents, grandparents and care-givers of children between eight and 18 years old.
Warning Labels Alcohol Warning Labels [36.19 KB ]
This label is placed on every bottle sold in the Yukon and states "WARNING Drinking alcohol during pregnancy can cause birth defects." This initiative was started in 1991.
Plan Ahead to Stay Safe Plan Ahead to Stay Safe [34.55 KB ]
Since 1995, the Yukon Liquor Corporation has provided funding for high school graduating classes throughout the Yukon to promote and support alcohol-free activities. This campaign is supported by a “Party Tips” brochure suggesting ideas for both parents and students to help ensure students get home safe from parties and other graduation festivities.