Yukon Liquor Corporation

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The More You Drink, The Less You Think

 

We used humour to remind people to drink in moderation. The "Moosecapades" campaign, adapted from a successful public awareness campaign in Quebec, depicts an outdoor-themed character in situations where drinking liquor to excess may have undesired consequences.

While the campaign speaks primarily to outdoor enthusiasts, we hope everyone gets the point about choosing the culture of moderation as opposed to the culture of excess.

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